“One size fits all”?

This volume deals with language policies and practices relating to the linguistic standard used in a range of different media. It contains research on ten language areas. The aim is to gain a better understanding of such policies and practices in both original and translated media in different pluricentric language areas. Similarly, language attitude towards language use, and also the impact of media on language change is investigated. Some of these media are scripted and professionally produced, such as news broadcasts, dubbed films, and podcasts, while other media, like video blogs or posts on social media, are not necessarily. Media creators often, but not always, adhere to linguistic guidelines or language policies. They may also, sometimes without knowing it, follow certain established linguistic practices, or deliberately challenge these. In pluricentric language areas, when language is used in the media, decisions are often made in terms of which language variety to use. Such decisions usually take into consideration the main target audience. This one-size-fits-all approach, however, is challenged by glocalisation tendencies and calls for more linguistic diversity.