THE NEW DIGITAL CONTENT CONSUMER

A new wave of cultural exchange is breaking all around us, spurred by digital advances. In the evolving digital landscape, content can go anywhere, thanks to wireless technology. Content can get personal with the integration of consumer information, and even interpersonal with the help of net-worked devices. Content from different sources can become interactive via broadband channels. The cumulative impact of all this is a radical transformation in the consumer’s experience of content itself. But are we ready to play? And how much will consumers pay? Will technology drive the market, or will the digital con-summer command and control it? And what precisely does the consumer want? It was to answer such questions that Accenture commissioned this study. As publishers, music labels, and TV and cable channels collectively work toward their digital density, Accenture looked to the consumer, because that’s who will ultimately decide winners and losers