HOSPITALITY SALE AND MARKETING
Language: English - 186 pages
€21.52
Synopsis
The course contents consist of the objective, importance, benefit and
problem of Hospitality Sales and Marketing. It analyses the difference
between sales and marketing in the service industry. It also explains the
unique nature of the industry. To keep you abreast of the current
marketing trend, this course also covers the importance and application
of electronic marketing.
About OLU JAMES
Hospitality Sales and Marketing is a semester course work
of two credit units. It will be available to all students, taking the B.Sc.
Program in the School of Business and Human Resource
Management.
This course of 15 units involves Hospitality Sales and Marketing as an
aspect of Hospitality degree program. It is necessary both at the
micro/organizational and macro/national levels for obvious reasons to
circumvent management problems, incompetence in the service delivery
in general and reduce customer complaints.
The course guide tells you what the course HCM 237 is all about, the
materials you will be using and how to make the best use of the
materials to ensure success. Other information contained in the course
includes how to make use of your time and the information on the tutor -
marked assignment. There will be tutorial classes. Full details
concerning the tutorial classes will be conveyed to you at the appropriate
time.
Product specifications
| Binding | Paperback |
|---|---|
| Language | English |
| Publishing date | Thursday, 21 July 2022 |
| Edition | 1 |
| Pagecount | 186 |
| Interior color | Black/white |
| Size | 155 x 235 mm |
| Author | OLU JAMES |
| Category | Travel and languages > Other travel |