Grasping the future
Strategic foresight to get your organisation future ready
Language: English - ISBN: 9789403609041 - 94 pages
€21.95
Synopsis
We all know companies that were very successful once, but not anymore. Think of Nokia, Kodak and Blockbuster. What they have in common is that they failed to recognize large-scale, disruptive changes in time and thus lost control of the future. That has cost these organizations dearly. But also, as a society we have been overwhelmed by disruptive event. Take for example the disruptive impact of the current covid-19 crisis that has taken so many people and organisations by surprise.
Nobody can predict the future, but you can (systematically) explore it. This book introduces you to a number of well-known and proven methods strategic foresight. From the scenario planning that Shell has become famous for, to the more contemporary science fiction prototyping. From wild cards and black swans to roadmapping.
The various methods are explained briefly and understandably and illustrated with clear examples. Author Silke den Hartog - de Wilde has more than ten years of experience as a foresight practitioner and trainer of strategists within (semi) government and business.
About Silke den Hartog - de Wilde
Silke den Hartog - de Wilde (drs.) werkt als toekomstverkenner voor verschillende organisaties in de rol van consultant en trainer. Eerder schreef ze boeken over de grote maatschappelijke uitdagingen voor de komende decennia en over de toekomst van de agrofood sector. In Grip op de Toekomst schrijft ze voor het eerst over methoden en technieken om de toekomst te verkennen.
Haar expertise ligt in het faciliteren van projecten en workshops, en te zorgen voor een geschikte setting om een strategische conversatie te voeren. Silke werkt met verschillende methoden van toekomstverkenning, zoals trendanalyse, scenario- planning, three horizons, roadmapping en science fiction prototyping. Ze is een creatieve denker en inspireert mensen om verder te kijken dan ze gewend zijn of durven.