The Corporate Evolutionist

The strategy is approved. The experts agree. The technology is ready. But has anyone examined the question that set it all in motion? A sound business case can rest on a flawed premise. A successful transformation can erode the capabilities that made a company valuable. As AI accelerates corporate decisions, the consequences of an unquestioned brief reach far beyond the project itself. Michael Gerlich introduces the Corporate Evolutionist: a role with the independence and intellectual range to question what an organisation takes for granted. Through concrete business examples, he examines how this person can expose a neglected problem, change the terms of a decision and help leaders understand what their company may become. This book explains where the role belongs, what distinguishes it from established advisory work, and how leaders can judge whether it earns its place. It also asks when the people already inside the organisation can do the work. Before you commit to the next transformation, examine the question that makes it necessary.