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Raise Your Voice: A Cause Manifesto

Raise Your Voice: A Cause Manifesto

12 Principles for Building a Mission-Driven Brand That Inspires People to Listen, Connect, and Engage
Brian Sooy
Brian Sooy
Language: English - 176 pages
Paperback
£15.00
£15.00

Synopsis

How can you get people to serve more, engage more, give more, and become champions for your cause? Now, you can go beyond being the loudest voice in the room to crafting a clear, articulate message which allows donors to see themselves as part of the solution. Filled with insights into how strategic communications attract, engage, and retain supporters, "Raise Your Voice" is a guidebook that enables your cause to fulfill its promise and invite your donors to be part of the difference you make in people’s lives. This guidebook is full of practical insight for helping nonprofits and mission-driven organizations sustain a clear and focused mission, understand what motivates (and how to motivate) donors, build deeper relationships, and tell stories that resonate with people so they listen, care, act, and donate. Focus on building and strengthen relationships through strategic communications. When you do, your organization will flourish, thrive, and grow to achieve improved outcomes and revenue-generating results.

About Brian Sooy

Brian Sooy
Brian Sooy is the founder of Aespire®, a US-based marketing agency and design consultancy that empowers business leaders with powerful brands that inspire people to listen, connect, and take action. As a StoryBrand Certified Guide, Brian leads business leaders through a proven process to clarify their messaging, connect with customers, and design market-driven experiences so their organization thrives and sales grow. Brian guides change makers and business leaders of mission-driven organizations on positioning, marketing, and communications principles that help them connect their purpose and mission with their audience so they can build organizations and businesses that thrive for generations.

Product specifications

BindingPaperback
LanguageEnglish
Publishing dateSaturday, 1 February 2020
Edition1
Pagecount176
Interior colorBlack/white
Size148 x 210 mm
AuthorBrian Sooy
CategoryBusiness > Communication