ROLEX
Genius and Brilliant Marketing
Language: English - ISBN: 9789403877426 - 95 pages
€33.99
Dominus Publishing
Synopsis
ROLEX Genius and Brilliant Marketing
What makes Rolex the most powerful luxury watch brand in the world? How did it evolve from a small watchmaking company into a global symbol of prestige, innovation, and success? This book is a deep dive into the marketing genius that has positioned Rolex as the ultimate status symbol, transcending time and trends.
From its revolutionary craftsmanship to its masterful storytelling, Rolex has built an empire not just by making watches, but by selling an idea of excellence and exclusivity. This book explores the key marketing strategies that have cemented its legendary status
About Sarah Westwood
Sarah Weswood is a fashion expert and author, with a career dedicated to exploring the rich cultural heritage and innovative designs of the world's most iconic luxury brands. Through their writing, Sarah Weswood seeks to uncover the stories behind these brands and foster a deeper appreciation for the artistry and craftsmanship that goes into creating each piece.
Product specifications
| Binding | Paperback |
|---|---|
| Language | English |
| Publishing date | Friday, 20 March 2026 |
| Edition | 1 |
| ISBN | 9789403877426 |
| Pagecount | 95 |
| Interior color | Full color |
| Size | 155 x 235 mm |
| Publisher | Dominus Publishing |
| Author | Sarah Westwood |
| Category | Business > Leadership |