Now or Neverish

For more than 25 years, Claudio Costa has helped leaders manage tough changes and make confident decisions in complex organisations where priorities often compete, and pressure is constant. He believes real breakthroughs come from being honest, focused, and taking action when it matters most, not just working harder. He writes for people who appear to have everything under control but feel something needs to change, often the skilled and reliable ones who are quietly tired of just going through the motions. For the past five years, Claudio has been using his blog to share ideas and practical advice on a variety of topics as he explores the subtle patterns that shape how people lead. His work blends hands-on experience in strategic change with a focus on how our identity, energy, and sense of purpose shift when life becomes a string of meetings, tasks, and duties, in articles on Emotional Intelligence or Leadership, to name a few. Through coaching and writing, Claudio shares useful tips and small steps to help you build momentum without feeling overwhelmed, such as his approach to simplifying complex problems. If you want a fresh start that feels real, he encourages you to take your time, stay aware, and move forward with a clear goal. Now or Neverish is his first book. It draws on his journey and brings together ideas he has explored for years, focusing on clarity rather than noise, intention rather than drifting, and taking small, honest steps to make real change. Readers follow Alex as she travels to Bravura Valley and begins an unexpected journey of self-discovery, guided by four mentors, and learns how to reset her life using the “Sow → Set → See → Stitch → Ask” loop, a simple, repeatable method for lasting change.