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In this changing world, it’s a challenge for professional responders to share accurate and reliable information, in time, while citizens expect this more than ever. Sending out conflicting information or holding a press conference 24 hours after an incident are definitely ways to lose citizens’ trust in the government. To avoid this, professional responders will have to adapt. This will affect both the responsibilities and competences of crisis communication specialists as well as the actual staffing issues. In this magazine, TNO research on crisiscommunication, citizen preparedness and social media and training for this is brought together to support further development of the interaction between citizens and professional responders.